3 Ways to Improve ROI With Better Marketing Cost Management

There are several “free” strategies, avenues, and tactics you can explore as part of your overall marketing plan, but these approaches are only free if you don’t value the time you’ll be spending on incremental improvements. They’re also going to be inherently incomplete, especially in this era where so much of what is shown on […]

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9 Business Experts You Should Be Following on Facebook

By Lesley Vos Gone are the days when Facebook was a just social network for friends and relatives. It’s become a powerful tool for brands to build awareness and trust, as well as communicate marketing messages to their audience. With more than 2 billion daily active users, Facebook deservedly wins the garland as the number […]

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What Technology Upgrades Is Your Small Business Making This Year?

Technology is key to so much of our success as small business owners. But with technology evolving at a faster pace than ever before, keeping up with the constant changes is becoming more and more difficult, and at the same time ever more vital to your business’s continued success. What technology upgrades are you planning […]

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6 Business Loan Scams and How to Spot Them

By Carl Faulds Not all scammers are as obvious as the ones who spam your inbox claiming to be bank managers from Nigeria with millions of dollars to disburse. There are plenty of sophisticated crooks ready to prey on your business, and keen to exploit the meteoric growth in online lending. So what are the […]

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Business Taxes: If Your Company Isn’t E-Filing This Year, What Are You Waiting For?

Post sponsored by efile4Biz By Rick Roddis If I told you that you could reduce your company’s tax errors by 19%, would you be interested? Well, that’s exactly what happens when you shift your tax reporting from paper to the cloud. When businesses use paper tax forms, there’s an average 20% error rate. When filing […]

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Small Business Retailers: Here’s How to Turn Your Retail Pain Point into Retail Opportunities

Stuck between a rock and a hard place! Have you ever heard that saying before? I think a lot of local business owners—especially retailers—must have that feeling right now. I say this because about 90% of all retail sales are still happening inside brick-and-mortar locations, yet the pressure of e-commerce is unrelenting. As you can […]

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With an Increase in Online Shopping, Prepare for an Increase in Data Breaches

If you don’t think that online shopping will soon become as common as shopping at a brick-and-mortar store, you haven’t been paying attention. E-commerce has grown to the point where just about every business has a website and something you can purchase from them online. If your store doesn’t have an online presence, you are […]

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Optimizing Your Website for Speed: We Compare the 6 Best WordPress Caching Plugins

My first article published on AllBusiness was about how to optimize your website for speed. Website load speed is even more important today than it was years ago, and this article will introduce you to the several WordPress caching plugins you can use to speed up your website load. Over the years, I’ve mainly used […]

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What Can Online Video Marketing Do for Your Business?

Is online video part of your small business’s marketing toolkit? If not, you’re part of a shrinking minority. Not only is online video marketing popular with consumers, it’s also effective for marketers who use it, according to a new report. The State of Video Marketing in 2018 surveyed both marketers and consumers to get insights […]

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5 Online Tools for Better Business Data Management

No matter what kind of business you run, no matter its size or its complexity, it is of paramount importance that you stay on top of your data and you leverage that information to your maximum benefit. For e-commerce sites, it’s all about knowing the average order size for customers and how to upsell more […]

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