Is Email Marketing Obsolete?

Do you think email marketing is so last year? After all, there are so many other options for reaching out to prospects and customers now. You can use mobile marketing, SMS text messaging, Snapchat, livestreams, Instagram Stories—the list is endless. Given all these bright, shiny toys, the concept of sending customers emails may seem as […]

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15 Essential Skills for Content Marketers—Do You Have Them?

Got content marketing skills? I sure hope you do, because your work in content marketing will probably require all of them—and maybe even a few you don’t already have. Whatever skills you don’t have now, you can learn over time. The skills I’d recommend a content marketer to have are: 1. The ability to learn […]

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Try This Strategy to Achieve Your Sales Goals This Year

Now is the time to think about what you can do to make your sales goals this year. Yes, I realize the year has just begun, but what better time to create the actions that you need to actually achieve your goals? The Chinese have the saying, “The best time to plant a tree is […]

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7 Ways to Make Your Marketing Message Stand Out in a Crowded Digital World

By Cara Sloman The morning commute is no longer populated by a sea of passengers whose faces are obscured by newspapers. Instead, these passengers are scrolling through news feeds on their mobile devices. Rather than clipping interesting news articles, readers simply post them to social media sites or upload them to a cloud-based storage service. […]

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Why Do Customers Leave? 3 Reasons Why You’re Losing Business

By Andrew Gibson An air-tight customer retention strategy is the secret sauce you need to increase your profits. But trying to increase customer loyalty without first understanding the reasons behind why your customers are leaving is like trying to eat tomato soup with chopsticks—you may be getting a little taste, but chances are you’re not really catching […]

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Boost Your Customer Referrals With These 4 Simple Tactics

Lead era is time intensive and costly in any trade. Having mentioned that, any time you could have the power to faucet into your skilled community and generate natural leads is extremely helpful. And whether or not you notice it or not, your current buyer base is likely one of the finest assets you could […]

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10 Expert Social Media Tips to Help Your Small Business Succeed

Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform, like Rachel Dunston, the founder of Rachel Bakes More Cake, who built a thriving cake business on Instagram. But […]

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Marketing and Sales Teams at Odds? Bring Them Together by Following These 5 Steps

Peanut butter and jelly. Shoes and socks. Rum and Coke. Marketing and sales? While it seems like marketing and sales should naturally go together like everything else in the list above, the truth is that in many companies these two teams are often at odds. This is a struggle I’ve seen in business of all sizes, from […]

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5 Ways to Use LinkedIn as a Powerful Marketing Tool for Your Business

By Aaron Agius When you’re marketing a business, one of the most important decisions you’ll make is determining the best channels for communicating your message. Given that 80% of B2B social media leads come from LinkedIn, you absolutely must be using this platform if you’re selling to other businesses. Most people use LinkedIn to network, stay […]

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5 Hot Social Media Trends Every Marketer Should Be Aware Of

  Like change? Then social media is the place for you. Every day there’s some small evolution in at least one of the social platforms. Some days, there’s a big new product announcement—a new tool that could change the way you do business. This keeps things interesting, but it can make it hard to keep up, if […]

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