3 Easy Ways to Automate Your Marketing

I talk to so many business owners who still don’t understand the importance of investing time and energy into marketing. I wish I could wave a magic wand and have every one of them really “get” the power of marketing. Marketing is your business’s engine for growth. And if you think of marketing as a […]

Read full story Comments { 0 }

Sales Is Not a Numbers Game—It’s a Prospecting Game

I just finished working with the wonderful people at the New York Press Association. Yes, people still do read newspapers—a lot of people do. Facebook isn’t the source of news for everyone! When I work with a group, I often hear different ideas from the participants about selling. In this case, one participant wanted to […]

Read full story Comments { 0 }

The Pros and Cons of Time-Tracking Software: Should Your Business Be Using It?

Time-tracking software has, in some ways, revolutionized productivity and workforce management. Thanks to automation and centralization, as well as intuitive, convenient employee interfaces, it’s now possible to get a more accurate, reliable read on how your employees are (or aren’t) spending their time. But is time tracking all it’s cracked up to be? Sure, there […]

Read full story Comments { 0 }

Why Building a Great Sales Team Is Like Building a Winning Baseball Roster

Spring is here and another baseball season is underway! Baseball is known as America’s national pastime because there’s something uniquely American about it—it’s a game of teamwork, discipline, attention to detail, and perseverance in the face of failure. In the same way, baseball is a lot like sales! And if you’re trying to build a […]

Read full story Comments { 0 }

‘Hoax Marketing’ Can Be an Effective Branding Opportunity for Your Company—When Done Well

Hoax marketing isn’t something new. And while some of you may be hearing the term for the first time, it’s actually a technique that has been used by brands for decades. Hoax marketing is basically pranking an audience with something humorous in hopes that the prank goes viral. If you want some examples, just remember […]

Read full story Comments { 0 }

The Secret to Better Content Marketing Comes From the World of Software Development

Agile is the prevailing trend in software development, and its philosophy is simple: Keep things loose and remain flexible as the nature and requirements of the project evolve. Rather than collecting detailed project specs at the beginning of an initiative and developing exactly what the specs require, developers are starting out with a framework or […]

Read full story Comments { 0 }

Take the 30-Day Micropreneur Challenge to Bring Your Small Business to the Next Level

Since January, I’ve been hooked on 30-day exercise challenges. I’ve done yoga. Situps. Pushups. Now I’m working on planks. The benefit is that I can see a difference in my body. None of the daily challenges take that long, but they have a positive cumulative effect. I started wondering: what would a 30-day challenge look […]

Read full story Comments { 0 }

10 Ways to Dazzle Your Customers With an Awesome In-Store Experience

Making sure your customers have the best experience when they shop at your brick-and-mortar location will turn them into loyal consumers who return frequently and buy even more from your store. That’s why we asked 10 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question: Q. Brick-and-mortar stores have advantages over their online counterparts. […]

Read full story Comments { 0 }

7 Ways to Get (Mostly) Free Publicity for Your Business

By Andy Shearer When I speak to crowds about authority marketing—the proven practice of strategically and intentionally establishing yourself as an expert in your field in order to grow your business—one area I focus on is how to create and secure publicity and media. Generally what I hear from many people—especially law firms, dental offices and […]

Read full story Comments { 0 }

3 Ways Salespeople Can Get Their Selling Back on Track

How do you know what needs to be changed in your sales process when things aren’t turning out the way you want? If you have a sales mentor, they can offer you some guidance. But, if you don’t have a mentor, you’ll need to figure out on your own how to get back on track. If you think […]

Related Posts Plugin for WordPress, Blogger...
Read full story Comments { 0 }