Tag Archives | customers

What a Simple Shoemaker Can Teach You About Business Success

Reynaldo Acuna may own a modest shop, but he’s as savvy as Warren Buffett. By Alison Davis CREDIT: Getty Images You can follow Elon Musk on Twitter. Or read every word Warren Buffett writes. But you’ll learn just as much about how to succeed in business by visiting a small shoe repair shop in Passaic, N.J. and talking to Reynaldo […]

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Sales Is Not About Fooling People

By Tim Askew CREDIT: Getty Images Zig Zigler once shared a profound and simple truth. He said, “Don’t ever try to sell anything you don’t believe in.” There are groaning bookshelves of celebrated sales books out there. Though I have read very few of them, there are surely reasons to read most of them, I suppose. […]

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Here Are The Exact Words To Use On Social Media To Get More Customers

CREDIT: Getty Images   Every month, I consult with a variety of entrepreneurs and brands on their social media strategy. When I first meet with them, they always raise the concern that they are generating likes and followers on social media, but not a high enough percentage of them are actually being converted into customers. The biggest hole in […]

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How to Sell Anything to Anybody

Whether you’re selling products to customers, ideas to your boss, or yourself to an employer, we’re all in sales. Here’s how to get the deal done. By Steve Tobak   CREDIT: Shutterstock Images You may not realize it, but the most critical junctures in your career involve selling. Whether you’re selling a product or service to a […]

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Losing Customers? 6 Things You Should Do Right Now

Business owners run into unexpected sales slumps all the time. When this occurs, though, it’s important to have a solid game plan that will identify the root cause of why customers are leaving so you can take appropriate measures to win them back. As a business owner, you’re always monitoring your customer base and sales […]

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4 Things You Should Know About When Selling Internationally

  Whether you sell on eBay, your own website, or on an alternative marketplace, selling your items internationally can dramatically increase your number of customers. International buyers often spend more than domestic US buyers for the same item. eBay has published some facts that show international buyers tend to pay 16% more than US buyers for the […]

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Customer time

By Richard Libin, President, Automotive Profit Builders and author of the just released book “Who Knew?”  Work on the customer’s timeframe. We’ve all experienced the high-pressure sale, the push to “buy now” before it’s too late! While many salespeople believe this approach works, stories abound of customers who simply walked away because they didn’t like […]

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8 Tips for Dominating Online Sales

Make buying online and your customers will thank you (and buy a lot more from you). In the last decade, online shopping has grown from a convenience to a necessity. Before the internet, shopping involved a process of getting ready, driving through traffic and navigating through a crowded retail store that may or may not have […]

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20 powerful marketing words & phrases that sell or repel

Words have power; we all know that. But do you know which marketing words encourage subscribers to act, customers to buy, or donors to give? We read through dozens upon dozens of emails and compiled a list of “sales-boosting” marketing words and a list of “sales-deflating” terms. Keep these lists handy the next time you craft an email or […]

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Four mistakes to avoid when you’re shopping online

Selling online brings a whole world of benefits. From 24/7 access and increased accessibility to a global audience pool; selling online can provide the extra nudge needed to take your business to the next level. But selling online can also be complex. With a rapidly-growing and changing industry, it can be tricky to ensure that […]

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