About Elena Velickovska

Author Archive | Elena Velickovska

3 Ideas for Product Development from the Outside In

Let’s talk about product development for a minute. Have you ever heard the expression, “If you build it, they will come?” That might work in baseball, but it’s a bad philosophy for product development. If you build a new offering based on what you want to do, you have no way to know whether there […]

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25 Frequently Asked Questions on Starting a Business

Having been a startup lawyer, entrepreneur, and venture capitalist, I have been asked many of the following questions over the years from entrepreneurs when starting a business. Sometimes there isn’t an easy answer, and as lawyers often like to say, “It depends on the circumstances.” But here are my shorthand answers to the most frequently […]

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The 4 Qualities New Sales Managers Need For Success

A sales rep on your team does a good job—let’s say very good. The bosses want to reward her, so they promote her to sales manager. Sounds logical, right? But behold the huge problem here: Having the qualities that make an excellent salesperson does not necessarily mean a person knows how to be a good sales manager and lead a team […]

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The Biggest Internet Trends You Need to Pay Attention to Right Now

Those who stay tapped into what’s happening on the internet know well the name Mary Meeker. Every year, she publishes an in-depth report on trends that we need to pay attention to. You may not have been as eager as me to dig through the 300+ slides in the 2017 report, so I have extracted 14 […]

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IT and Marketing: Can’t We All Just Get Along?

Think back to your previous jobs and it’s likely that you can remember departments that were siloed, each focused on its own wants, needs, and goals. The mail room, for example, might have wanted to end its workday at 4 p.m., even though the packaging department frequently had last-minute shipments. No matter what industries you’ve […]

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How these businesses scaled subscription box offerings into the tens of thousands

Did you know it’s possible to subscribe to a service that delivers hand-picked craft beers to your house every month? What about coffee, gin, shaving equipment, underwear, geek and gaming-related merchandise, beauty products, or even toys and treats for your dog? Consumer demand for curation, provenance and community has made subscription boxes into big business, promising startups recurring […]

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What a Simple Shoemaker Can Teach You About Business Success

Reynaldo Acuna may own a modest shop, but he’s as savvy as Warren Buffett. By Alison Davis CREDIT: Getty Images You can follow Elon Musk on Twitter. Or read every word Warren Buffett writes. But you’ll learn just as much about how to succeed in business by visiting a small shoe repair shop in Passaic, N.J. and talking to Reynaldo […]

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Table for one? Becoming an entrepreneur can be a lonely affair…

  It’s good to talk and coming from a large corporate team I’d always had the benefit of other people around me. If I wanted advice, wanted to share some news, needed someone else’s opinion or simply needed someone to vent my frustrations to it was a given someone would be around. What I hadn’t realised when […]

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Sales Is Not About Fooling People

By Tim Askew CREDIT: Getty Images Zig Zigler once shared a profound and simple truth. He said, “Don’t ever try to sell anything you don’t believe in.” There are groaning bookshelves of celebrated sales books out there. Though I have read very few of them, there are surely reasons to read most of them, I suppose. […]

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How the UK’s biggest brands approach CRO and how you can emulate it

Experimentation is a word used a lot by large brands in terms of creating effective marketing campaigns that ‘speak’ to their audiences, creating high returns and viral branding opportunities – but how can you, as a small business tap into the thinking and approach used by some of these successful strategies? I recently hosted an insight […]

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