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7 Ways to Make Your Marketing Message Stand Out in a Crowded Digital World

By Cara Sloman The morning commute is no longer populated by a sea of passengers whose faces are obscured by newspapers. Instead, these passengers are scrolling through news feeds on their mobile devices. Rather than clipping interesting news articles, readers simply post them to social media sites or upload them to a cloud-based storage service. […]

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Why Do Customers Leave? 3 Reasons Why You’re Losing Business

By Andrew Gibson An air-tight customer retention strategy is the secret sauce you need to increase your profits. But trying to increase customer loyalty without first understanding the reasons behind why your customers are leaving is like trying to eat tomato soup with chopsticks—you may be getting a little taste, but chances are you’re not really catching […]

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Boost Your Customer Referrals With These 4 Simple Tactics

Lead era is time intensive and costly in any trade. Having mentioned that, any time you could have the power to faucet into your skilled community and generate natural leads is extremely helpful. And whether or not you notice it or not, your current buyer base is likely one of the finest assets you could […]

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10 Expert Social Media Tips to Help Your Small Business Succeed

Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform, like Rachel Dunston, the founder of Rachel Bakes More Cake, who built a thriving cake business on Instagram. But […]

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Marketing and Sales Teams at Odds? Bring Them Together by Following These 5 Steps

Peanut butter and jelly. Shoes and socks. Rum and Coke. Marketing and sales? While it seems like marketing and sales should naturally go together like everything else in the list above, the truth is that in many companies these two teams are often at odds. This is a struggle I’ve seen in business of all sizes, from […]

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5 Ways to Use LinkedIn as a Powerful Marketing Tool for Your Business

By Aaron Agius When you’re marketing a business, one of the most important decisions you’ll make is determining the best channels for communicating your message. Given that 80% of B2B social media leads come from LinkedIn, you absolutely must be using this platform if you’re selling to other businesses. Most people use LinkedIn to network, stay […]

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5 Hot Social Media Trends Every Marketer Should Be Aware Of

  Like change? Then social media is the place for you. Every day there’s some small evolution in at least one of the social platforms. Some days, there’s a big new product announcement—a new tool that could change the way you do business. This keeps things interesting, but it can make it hard to keep up, if […]

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You Can Create an Unforgettable Customer Experience Without Breaking the Bank

In today’s marketplace, it’s all about creating the most positive experience for your customers. You need to engage with them in a way that is unforgettable and helps them remember your business the next time they are in need of the products and services your company offers. That’s why we asked 12 successful entrepreneurs from […]

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7 Simple Ways to Reduce Shopping Cart Abandonment by Half

By Aaron Agius If you’re an e-commerce store owner, there’s a good chance that cart abandonment is one of your core frustrations. In fact, the average abandoned cart rate is 69.23%, according to Baymard Institute. This represents a significant loss of revenue. But if you’re able to revive a number of your abandoned carts, you can […]

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Dealing With Harassment in Your Sales Career

A sales manager once told me that he could tell which men would be successful in sales and which would fail just by watching how they behaved in a bar. If they were “chasers” (that is, chased after women), he knew they could sell. If they couldn’t get a woman to talk to them, he […]

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