Those who stay tapped into what’s happening on the internet know well the name Mary Meeker. Every year, she publishes an in-depth report on trends that we need to pay attention to. You may not have been as eager as me to dig through the 300+ slides in the 2017 report, so I have extracted 14 things that you should know right now.
1. Smartphone sales are slowing slightly
Meeker points to two indicators that indicate a slowdown in the smartphone market:
- In 2016, 7% fewer smartphones were shipped globally than in 2015.
- The number of installed bases for smartphones, which indicates how many are in use rather than being sold, dropped from 25% in 2015 to 12% in 2016.
We might suppose that people are keeping their smartphones longer, or that now just about everyone has a smartphone, so sales are slowing.
2. We are using our mobile devices to spend more time online than in the past
In 2015 we spent, on average, 5.4 hours online on a mobile device, while in 2016 we spent 5.6 hours. The reason for this slight increase might be that mobile users are more accustomed to using their devices for internet searches, as well as the prevalence of voice-recognition technology.