How to Sell Anything to Anybody

Whether you’re selling products to customers, ideas to your boss, or yourself to an employer, we’re all in sales. Here’s how to get the deal done.

By Steve Tobak


You may not realize it, but the most critical junctures in your career involve selling. Whether you’re selling a product or service to a customer, an idea or a plan to your management or investors, or yourself to an employer, your ability to sell will play a huge role in your success.

Unfortunately, most people aren’t born with the sales gene. Not only that, selling has sort of a bad rep. I remember telling my parents that I was planning to transition into sales after a decade in engineering management. Initially, there was dead silence on the phone. Then my dad said, “You mean like a car salesman?”

Looking back on it, that turned out to be the best move of my entire career. Sales taught me about connecting with others, getting them on board with an idea, negotiating, and closing. I put all that to good use throughout my career as a senior executive and in management consulting. So can you…..

Read more at Inc.

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