Selling online brings a whole world of benefits. From 24/7 access and increased accessibility to a global audience pool; selling online can provide the extra nudge needed to take your business to the next level.
But selling online can also be complex. With a rapidly-growing and changing industry, it can be tricky to ensure that you’re up to date with e-commerce’s current best practices. That’s why we’ve rounded up a collection of the most common mistakes and practices that will harm your online sales.
If you’re not achieving the results you were expecting, make sure you’re not making any of these four common mistakes.
Mistake 1: Poor product descriptions or images
It may seem obvious, but your products need quality images and descriptions to sell. They make sure your audience knows what they’re getting and allows them to judge quality before moving to the checkout.
One the other hand. poor-quality images and descriptions can lose your customers’ trust and damage your online sales. Even if your product is up to scratch, you still need to represent that quality online.
Your products are something to be proud of, so make sure you show them off in the best possible way! Effective product photography needs to be clear, in focus, isolated on a simple background or within context and away from any mess or clutter.
Product descriptions can be a little trickier to get right. They need to provide enough information to answer all of your customers’ questions, but not overwhelm them with text. You also need the descriptions to sell the product to your customers without over doing it, which can lead to false expectations and customer disappointment.
So how do you balance these options? ….