Words have power; we all know that. But do you know which marketing words encourage subscribers to act, customers to buy, or donors to give? We read through dozens upon dozens of emails and compiled a list of “sales-boosting” marketing words and a list of “sales-deflating” terms. Keep these lists handy the next time you craft an email or social post.
Boost sales with these powerful marketing words:
1. Sale – It’s the Old Faithful of marketing words. While a lot of businesses use the word “sale,” it has the power to motivate customers. Who doesn’t love a good deal?
2. Off – If you can offer your audience an incentive like “50% off,” or “$25 off your next $75 purchase,” you’ll pique interest quickly and give customers added incentive to buy. Take a look at the Coach offer below.
3. Now – This handy word encourages people to act. It creates a sense of urgency. Usually “now” is used as part of a call to action. Examples include: “Shop now” (see above!), “Act now,” and “Subscribe now.”
4. New – Customers are intrigued by the newest gadget, product, or offer. It’s an attention-grabbing word that’s effective in emails.